In this magazine Ferguson's theory is applied as it suggests that woman in the magazine are meant to be portrayed as beautiful. The magazine portrayed woman being aspirational as they give the tools, in this case, is the bottled beauty, this tool is given to the woman in the magazine to make them look beautiful, and the woman reading this will construct an image of how they should be looking. Furthermore, the article features a woman who is using the product, she looks beautiful and is showing another woman reader how they should be looking. Moreover, Ferguson's theory is applied to that in many different ways, such as in the image we can see the woman touching her face, this can symbolise that the woman on the cover is suggesting that woman are meant to be more beautiful. As she touches her face with makeup she is suggesting that point. Furthermore, the image can symbolise that using the bottle beauty product will simply give you the ideal more beautiful look that the woman ...