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Showing posts from June, 2018

Postmodern and Goodwin theory.

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Task1/Task2 In the music video there are refrences to postmodern effects. For example in the video there is links to horror genre. This is shown when the girl gets dragged in the darkness, this is a typical horror movie scene as in horror movie we always see the victims getting dragged in darkness. Therefore, this texts use the postmodern trait from horror movies in order to create effects to the audience to get into the video more. This is called intertextual refrence as it uses other texts to make the video better. In the music video there is another postmodern reference, which is narrative. In the music video what ever the lyrics are saying we can see it on the screen, this has a narrative as it shows a story behind video. For example when it says 'lady, running down to the reptile' we can see a lady running which shows that there is a story as she is getting to a destination. Therefore, this adds to the postmodern trends. Moreover,there is more reference to postmoder...

Vance Joy Genere Theory

Task 1: "Genre are instance of repetition and and difference"              "Difference is essential to the economy of genre" more repetition wont attract audience. Task 2: Similarities: -They all have bright colours which allows the audience to get attracted to the video. -They all have some sort of flashbacks and they have a concept behind it. -They all have some sort of nature related, they always have a meaning behind their songs. Diffrences - some have more flashbacks in them then others and some portray the flashback in different way. - some have more sophisticated setting then others. -some video have different type darker then brighter colours.   

Beyonce (Formation)

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