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Gerbner Theory and Power Point work Mr Thomas

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I agree with this theory if a person watches the media for a short period of time he might not get influenced straight away because he might interpret the message and realise its a false meaning. However, Gerbner suggested that if a person watches the media for a longer period of time it will shape and influence the way people perceive the world around them. This can mean over a longer period of watching the media people will interpret the message given to them and will make more sentence of the message. This was called cultivation theory, this means the media encodes the messages to the viewers and they start decoding over a longer period of time.Moreover, the message that's constructed to the viewers can be interpreted differently according to the viewer, some viewers might take the message in and share it, whereas others will take the message and forget about it. Therefore, Gerbner suggested you have to watch the media for longer to take the message in deeply...
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This Girl Can

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Discuss how the use of voice over help to create meaning     In this picture, the voice is contrasted with what we are seeing, as the voice-over mentions 'cute' we don't see a girl that is trying to look cute, we see a woman that is ready for action, ready to go out and show people that woman should not only be represented as cute and beautiful. They should be taken into consideration that they are powerful as much as men are.Furthermore, the voice can help to create a meaning as it is suggesting even though some woman would love the sport they still look cute and beautiful in sports outfit and that they should not care what man say about them. In what ways can you argue that this shot challenges van zoonen's notion of objectification because of the meaning created by the use of sound, mise-en-scene and camerawork. In this shot, we can see that van zoonen's notion of objectification is portrayed, usually, bottoms are portrayed as a sexual object i...
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