stefans media blog

Audiences are the people that consume the media. Without Audiences there won't be no media.  Media organizations produce media texts to make profit= No audience= No profit. A Mainstream audience means the text appeals to a wide range of people. A Niche audience means the text appeal to a smaller group of people. Crossover audience means that media text has been set to target audience but can still be applying people outside the demographics. Demographics means dividing up the audience into different groups. Such as gender, age, ethnicity, region, nationality socio-economic group. Psychographics segmentation divides the market into groups based on social class, attitudes, values, interest and personality characteristics. Mainstream- SEEK SECURITY Aspires- SEEK STATUES  Succeeders-SEEK CONTROL Resigned- SEEK SURVIVAL Explores- SEEK DISCOVERY  Strugglers-SEEK ESCAPE  Reformers-SEEK ENLIGHTENMENT Fragment audience is the div...

Band-Aid- Do they know is Christmas In this advert, we see images kid and families that cannot cope with the situation they are in, in more simple words we can see poverty video. Furthermore, the lyrics of the advert suggest 'Do they even know is Christmas time at all' this can illustrate that the families that in poor conditions do not even realise that is Christmas because they are that hungry and need support, they need direct support from people that are wealthier and can manage to spare some food and clothing for their community. Moreover, Bunch of people gathered to help the hungry families in Africa at Christmas time. Alvardo theory can be presented here as the people pitied the people in Africa and went out to help them to have clothes and food in order to have good Christmas. Additionally, the adverts lyrics also suggest 'feed the world' which can emphasise that Band-aid wants every person in the world to be happily fed and with home, they want to make the wor...

Woman's monthly magazines are more aspirational than weekly magazines? Monthly magazines are seen as more aspirational as their content and images are more aspiring to people as they look up to that person. Furthermore, monthly magazines due to their budget they can afford better qualitty paper, they have more luxurious look and feel which can mean they can engage their audiences as their magazines include high fashion models and better quality quotes, which means the audiance will inspire to look up to them and be like that model. Moreover, monthly magazines open a realm of possabilities for the audiance as they include better information and more description on different information, which allows posabilities for the audinace as they emerge themselves in knowledge of that 'glossies' magazine. The rise of consumerism during the 1950s and 1960s As wartime austererity gave way to a new era of economic prosperity, woman's magazines were seen to enter new phase. Th...