Mr Thomas Structuralism

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Summary
 Structuralism is breaking the denotations you see in little parts and examine, identifying and analyzing the meaning of those parts and then fit them together, Structuralism theorists are interested in identifying and analysing the structures that underline all cultural phenomena-and not just literature.

Резултат с изображение за liam hemsworth magazine







In this magazine we see Liam Hemsworth facing towards the camera with his muscles tensed, which can suggest that he is trying to portray every man as masculine and strong, which, however, can discriminate people who are not strong or build like him. The titles on the side can also suggest that this is only for people with a big build as is trying to suggest if your not strong and good build you won't break the 'sex rules'  as you will be too weak and useless to doing so. Furthermore, when the magazine uses 'be the man your dog thinks you' this can suggest that you should stand up and be a man that even your dog notices it, however, that can suggest that even tho ur not strong and good build for your dog you will always be a man.

1. The first principle is the domain of the symbolic- they all depend on the real or imaginative the symbolic is where the humans are.
2.Local or positional- structure of interrelated positions. Roles (and interpretation) constntly change, created  
3.The difference- humans before receiving what they call reality they sense the difference in the world we create patterns. Everything that is different with these patterns attracts our attention. Patterns, Discrepancy and border.
4.Statues and Structure- Structures are not real but not actual, ideal but not abstract, Ideal it represents ideas about value, structure can give things value
5.Posibilities of different structure- different strucutre and system interact, contain and overlap
6.driving force of structure- A code is an institutionally stablished structure, structure can be dynamic and constantly evelove
7.The subject and agency- Humans interact with structure and constantly reorganise. Subjects are 'intersubjective'

How interpretations change due to certain factors and different scenarios.
The border between pattern and discrepancy, things that are different,e.g to our daily weekend routine it will be different each time and it will seem out of place.
Sometimes can be real like money but a 20 pound note wont cost 20 pounds to be made, it is not actual it is a piece of paper that the government has bought to us and told us to use as money, abstract gives items meaning.
Structure can evolve and change, a CODE is an institutionally stabilised structure.
Things change all the time e.g emotions, this effect of how we behave in certain areas.

Analysis of Vogue Magazine
The cover is the woman, the main image takes the majority of the cover, there are no cover lines except for the writing which is at the bottom and is really small font to give the most attention at the main image. the camera is at a low angle which can show her dominion over us suggesting she is powerful and strong wielded not ready to give up. The use of lighting makes the magazine more happy and noticeable.

 
Title

Vogue
Background information – publisher, genre etc.
The publisher for vague is Conde Nast, their first issue was in 1916, it was a fashion magazine
Target Audience
Vogue target audience is mainly woman for the age of 20 to 40.
Main Articles/Features
List these to identify the number of articles on specific topics
Title of article

Clair Foy and the power of the crown  
Topic/subject matter
Ready to wear runway jewellery
What’s next for contraception
Being a woman in trump’s America

What does this suggest about the magazine and assumptions about the target audience?
This suggest that the magazine is mainly for woman, the magazine also assumes that their audience like fashion, cosmetics, these means that they are advertising these things in the believes that the audience will get attracted and buy them.
Advertising
The number of each and the specific companies/products
Type of product/service/organisation e.g. cosmetics/insurance/charity
     Specific products in each category





They mostly advertise fashions and cosmetics as these things are expected in magazine.
For cosmetic they advertise, make up, perfume and other things and for fashion they advertise design clothing
What does the advertising suggest about:
• The assumptions magazines make about their readers?
 • The demographic profile of readers (and their spending power)?
• The aspirational/consumerist nature of the magazine?











How is the magazine constructing and appealing to the target audience?
The magazine has mainly got high key lighting which makes the magazine seem friendly and therefore looks good for the target audience, its common for the person on the cover to look directly at the audience in order to engage them and make them get lured in to read the magazine


















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