Mr Thomas Class work

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Overview of Industry 
Source 1: Article from the Huffington Post 

 .The heyday of the magzine came in the early 20th century
. William Randolph Hearst launched Harper's Bazar, Good housekeeping and National Geographic
.Time was founded in 1923. The '30s brought about aspirational magazines like Esquire and Fortune
.1940s and 1950s widely popular topical publication directed at niche audiences rolled out, including Sports illustrated and Rolling stone.
. Magazines diversified, with The Face debuting in 1980,  Entertainment weekly in 1990, Wired 1993.

.About 190 new titles launched in 2014, up from 185 in 2013, according to database MediaFinder. While some legacy publications are struggling to keep their readers, magazines like Glamour, Parents and Better homes and Gardens all reported increases in paid verified circulation 2013 to 2014.


Source 2: Data from the National Readership Survey 
 Almost three quarters of adults in GB consume a magazine either in print or digitally.

Source 3: Extract from inside Magazine Publishing by David Stam and Andrew Scott

.The Uk magazine industry remains a major media sector and industry in its own right
.Consumers spend £1.8billion on magazines at retail or via subscription.
.There are in excess of 2,400 consumer magazines.
. Print magazine advertising totals a further £750million

Brand Identity: How a business wants to perceived by its consumer.

Aspirational Magazine: A large segment of its wishes to own it,but for economic reasons they cannot.

The role of Woman-Summery
.Woman began campaigning for improved rights (1960s)
.They want to address the issue of equal pay as well as very narrow representation in media texts e.g advertising.

.As woman had more money to spend on advertises and magazine publication they became  more likely to target them. This gave vie to new titles, such as celebrity magazine.


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